Is Your Next Marketing Campaign Destined to Fail?

“Do you have psychic powers?”  If you answered “No,” and you don’t have years of experience constructing profitable marketing campaigns, you’ll want to finish this. One of the biggest mistakes I see people make when it comes to new campaigns is a lack of preparation and planning.  And it makes sense. Headlines and traffic and […] Read More

How to Write Sub-Heads that Get Results

In this post I explain how to write sub-head that suck readers into your content with the force of a blackhole. In copywriting it’s understood that it’s impossible to make the sale if someone doesn’t stick around for the entire pitch.  So, making the sale (or getting the action you want) depends on your reader consuming […] Read More

How to Write Killer Headlines FAST

In this post I breakdown how anyone on the planet can write killer headlines that get results – in as little as one hour. If you’ve read my blog before you know I constantly harp on how headlines have the biggest impact on the performance of your ads, landing pages and sales letters – period.  Elite […] Read More

How to (Ethically) Exploit Your Sales Staff For Extra Profit

In this post I explain how tapping your sales staff’s collective wisdom can help you cash in on major profits. Looking for some extra profit in your business?  Not sure where to turn?  If you’re looking outside, you may be looking the wrong way. In live sales (face-to-face or phone) a salesperson has the job of […] Read More