The Hidden Cost of SEO

In this post I explain the downside to focusing on SEO as a traffic generation strategy. Before I focused on copywriting and marketing consulting full-time, I did search engine optimization.  My first job out of college was at a large SEM agency in Los Angeles.  After I left I earned income both doing SEO and providing services.  I […] Read More

How to Slash Your Facebook Ad Costs Fast

In this post I explain how to use a free calculator to slash your Facebook advertising costs fast. If you’re advertising on Facebook, you may or may not know the click-through-rate (CTR) of your ad(s) has a large impact on your cost-per-click (and therefore ad spend and ROI).  Why?  Facebook wants to show ads that […] Read More

How to (Ethically) Exploit Your Sales Staff For Extra Profit

In this post I explain how tapping your sales staff’s collective wisdom can help you cash in on major profits. Looking for some extra profit in your business?  Not sure where to turn?  If you’re looking outside, you may be looking the wrong way. In live sales (face-to-face or phone) a salesperson has the job of […] Read More

How to 2x, 3x or 4x Your Conversion Rate in 10 Minutes

In this post I’ll explain how you can double, triple or quadruple your conversions in as little as 10 minutes/week. I’m going to assume you already have a paid traffic running to a landing page or sales page.  And I’m going to assume you have some kind of “Thank You” page in place after your audience converts. […] Read More