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“Money objections are almost never about money…” Selling travel services is a beautiful thing. Not only do people want what you’re selling, in most cases, they’ve already decided they’re going to buy and are anxious to book their trips! Given this, selling travel services should be a slam dunk. In reality, however, that’s not the case. In fact, while your […]

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“The goal is more patients, not more followers…” Everywhere you turn, it seems there’s a marketing expert pushing you to create more content for social media. “Do video.  Get on Instagram.  Run more Facebook Lives.” And while these strategies have their time and place, many spa directors assume having a large “following” automatically translates into attracting a lot of patients […]

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The Key to Expert Positioning Isn’t What You Think… A while back, I explained how service providers can rapidly establish Expert Authority positioning by providing insights (aka “ah-ha” moments) in their content and ads. What I failed to explain, however, is WHY this simple strategy is so powerful. So, I want to use today’s post to help you better understand […]

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“Running ads to lead capture pages isn’t enough anymore…” If you’ve ever run PPC ads for your service business, odds are you’re familiar with landing pages and funnels. If not, they’re a series of lead capture pages designed to immediately move a stranger from clicking on an ad to becoming a prospect for your services. And in the past, these […]

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