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Category Archive for: Content Marketing

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The Key to Expert Positioning Isn’t What You Think… A while back, I explained how service providers can rapidly establish Expert Authority positioning by providing insights (aka “ah-ha” moments) in their content and ads. What I failed to explain, however, is WHY this simple strategy is so powerful. So, I want to use today’s post to help you better understand […]

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“Giving away the farm can kill your sales…” When you’re in the expert business, you’re in the business of selling transformation. Whether that’s a B2B consultant selling an increase in employee satisfaction, or a fitness coach selling a more chiseled body, most every expert on the planet is selling the same thing: Results. Unfortunately, the path to helping your clients […]

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