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Category Archive for: Social Media Marketing

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“The goal is more patients, not more followers…” Everywhere you turn, it seems there’s a marketing expert pushing you to create more content for social media. “Do video.  Get on Instagram.  Run more Facebook Lives.” And while these strategies have their time and place, many spa directors assume having a large “following” automatically translates into attracting a lot of patients […]

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The Key to Expert Positioning Isn’t What You Think… A while back, I explained how service providers can rapidly establish Expert Authority positioning by providing insights (aka “ah-ha” moments) in their content and ads. What I failed to explain, however, is WHY this simple strategy is so powerful. So, I want to use today’s post to help you better understand […]

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