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Category Archive for: Social Media Marketing

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“Before and after photos don’t drive sales…” There’s no denying Instagram has had a massive impact on the aesthetic practices who’ve embraced it’s power. In fact, while more than 80% of consumers turn to search engines to find information about a local business, it’s reported upwards of 80% of Millenials turn to Instagram first. And with aesthetic practice services oriented […]

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“The goal is more patients, not more followers…” Everywhere you turn, it seems there’s a marketing expert pushing you to create more content for social media. “Do video.  Get on Instagram.  Run more Facebook Lives.” And while these strategies have their time and place, many spa directors assume having a large “following” automatically translates into attracting a lot of patients […]

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