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Category Archive for: Uncategorized

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“Discussing problems and solutions doesn’t position you as an expert…” In the coaching and training business, it’s understood that we’re not selling information, but transformation. And since no one pays to have a crappier life, we’re almost always selling upward, forward progress. So it comes as no surprise that – as experts – we’re taught to: “Discuss their pains, then show […]

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“Content alone doesn’t inspire a buying frenzy…“ Question: How many experts have you followed for months / years, but never spent a single dollar with them? You know the ones I’m talking about. You listen to their podcasts, watch their videos, and read their blogs. But no matter how much of their material you consume, at the end of the […]

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Imagine getting a “Yes” on 50, 60, or even 80% of your sales calls and “strategy sessions.” Sound like a pipedream? For most coaches and trainers, ‘closing’ that many of their prospects would be a dream come true. A savvy few, however, have made this their reality. And by understanding the intricacies of when it’s time to market – and […]

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“Do you have psychic powers?”  If you answered “No,” and you don’t have years of experience constructing profitable marketing campaigns, you’ll want to finish this. One of the biggest mistakes I see people make when it comes to new campaigns is a lack of preparation and planning. And it makes sense. Headlines and traffic and split-testing are exciting. Market research and […]

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